Web Analytics 2.0

The Art of Online Accountability & Science of Customer Centricity

About the Author

Photo of Avinash Kaushik Avinash Kaushik is the author of the leading web analytics blog Occam’s Razor and the author of the best selling book Web Analytics: An Hour A Day.

He is also the Analytics Evangelist for Google and the Chief Education Officer at Market Motive Inc.

As a thought leader Avinash puts a common sense framework around the often frenetic world of web analytics, and combines that framework with the philosophy that investing in talented analysts is the key to long-term success. He is a staunch advocate of listening to the consumer, and is committed to helping organizations unlock the value of web data.

Avinash works with some of the largest companies in the world to help them evolve their online marketing strategies to become data-driven and customer-centric organizations.

He is also a frequent speaker at industry conferences in the U.S. and Europe, such as Ad-Tech, Monaco Media Forum, iCitizen, and JMP Innovators' Summit, as well as at major universities, such as Stanford University, University of Virginia, and University of Utah.

Avinash was the recipient of the 2009 Statistical Advocate of the Year award from the American Statistical Association.

All proceeds from this book will be donated two charities, The Smile Train and The Ekal Vidyalaya Foundation to help in their mission to change the world, one child at a time.

You can connect with Avinash at: Twitter, LinkedIn, Facebook.

You can order Web Analytics 2.0 at: Amazon.Com, Barnes & Noble, Borders.Com