Web Analytics 2.0

The Art of Online Accountability & Science of Customer Centricity

Book Reviews

Here is a selection of recent praise and reviews for Web Analytics 2.0:

Lots of companies have spent lots of time and money collecting data - and sadly do little with it. In Web Analytics 2.0, Avinash Kaushik helps us grasp the importance of this underused resource and shows us how to make the most of online data and experimentation.

— Dan Ariely, Professor of Behavioral Economics, Duke University, and author of Predictably Irrational

Kaushik takes the witchcraft out of analytics. If venture capitalists read this book, they would fire half of the CEOs that they've funded.

— Guy Kawasaki, Co-founder of Alltop & Garage Technology Ventures

When people ask, ‘who is the smartest guy in the room when it comes to online marketing?’ only one name comes to mind: Avinash Kaushik. His new book Web Analytics 2.0 should be on every marketer’s desk. It's powerful, awesome and actionable.

— Mitch Joel, President of Twist Image & author of Six Pixels of Separation

You can order Web Analytics 2.0 at: Amazon.Com, Barnes & Noble, Borders.Com